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Hardware five strategic enterprises to expand market

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PostDate:2013-12-10Click:1667

 Shantou furniture, rose micro-motor information materials , rising labor costs resulted in the hardware business day difficult. You have to solve a problem , how to solve direction and how? Industry experts Luo Baihui that enhance the quality of business entities , to expand e-commerce, the implementation of brand strategy is worth learning output . Which enhance the quality of operations , help market dealers are run by individual , family -run company system to operate in the form of transformation , establishing a modern service trade enterprises.
 
    Output brand strategy can expand overseas markets , in the great competition in the domestic hardware market can be started the brand overseas, gradually expanding occupation of a stable market is undoubtedly a wise choice. Hardware companies with multi-channel and will be able to open a better situation , the following five strategies .

    1 , to expand e-commerce

    Accelerate the established norms of management mechanism, basically built with the " basic services, electronic trading , logistics , information services , business management ," the five well-known hardware features professional e-commerce platform . Continued development of e-commerce as a priority in the future , to further increase the " hardware store " nurturing efforts. Through years of efforts to achieve the goal of the transaction to achieve tangible and intangible markets simultaneously market prosperity .

    2 , bigger and stronger exhibition platform

    Play hardware industrial advantages , do the fine local exhibition, lay professional card. Establish brand awareness, in the consolidation of the "China Hardware Expo ", " China International Door Industry Expo" brand status , based on the constantly open up new brand exhibition . Around the city of industry characteristics , professional development, in market research and demonstration projects to do on the basis of efforts to develop the market positioning accuracy , the impact of a wide range, for manufacturers, distributors and medium-sized professional exhibition , and gradually form normalization exhibition mechanisms.

    3, the output of the implementation of brand strategy

    Encourage market -commerce enterprises to promote trade names, trademarks integration, business enterprise guide to authorize chain management , etc., operate commercial business firms of assets , enhance brand value , establish a strategic vision, make full use of the value and impact , " China Science and Technology Hardware City " brand power , brand , culture, management model as a capital , the use and operation of the brand , the brand achieved a limited expansion, expansion , market expansion.

    4 , to improve the quality of business entities

    Extended nurture "civilized business " , the company continues to support the nurturing , networking , branding, export-oriented big business . Encourage business users actively use e-commerce, chain of distribution , franchising and other business tools to promote market development direction of international trade , promote development of the market transformation from quantity expansion to quality enhancement direction , to create conditions Zhaoyuan widely cited , and actively introduce domestic and international famous commodity market transaction or establish the total distribution , distributor, encourage market dealers are run by individual , the family -run company system to operate in the form of organizational transformation, establishing a modern service trade enterprises.

    5 , built exhibition center operators

    According to the city's "five centers" requirement. Continue to increase investment , quality, safety , completed on schedule. In accordance with the principle of separation of management and ownership , and give full play to the function and role of the new platform.

    Accelerate the development of producer services cluster , enhancing the exhibition , online marketing and other functions. Promote the professional market , accelerate the country's largest , strongest, top quality, good reputation , energetic, well-known modern hardware professional market. Make China Science and Technology Hardware City to play a greater role in leading the region 's economy. " 1025" period is an important stage to accelerate the development of China Science and Technology Hardware City and promotion , Hardware City Corporation will implement the scientific concept of development, in accordance with the general requirements of "hardware city, business travel market , eco- urban and rural areas ' strategy to enhance the quality strong base , optimize the structure, improve the function -oriented .

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